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kāi was founded by Christabel Chua, and stands to represent emotions and values that she strongly believes in.

The word kāi is derived from the Mandarin character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”. It is the perfect word for a brand that is inspired by moments of happiness, and the idea of being fearlessly free.